Facebook Is Probably Tracking All Those Rainbow Profile Pictures : Facebook Rainbow Profile Picture - Celebrating Marriage Equality and LGBT Pride.

Changed your Facebook profile picture to a rainbow flag? You may have been part of another big experiment.

Facebook has released a new tool that encouraged people express solidarity with a rainbow profile picture. Friday's the Supreme Court decision legalizing gay marriage was a historic moment for civil rights in America, and for the first time ever. Facebook is probably tracking all those who are using its new tool to change the profile picture. Naturally Facebook also keeping track of who is using it.

Facebook may be tracking all those rainbow profile pictures:

The Atlantic recently asked if all those rainbow profile photos were another experiment. A Facebook spokesperson responded to question directly"It's not an experiment or test every one sees the same thing." The spokesperson reaction is it didn't deny that Facebook was tracking which users support gay marriage and adding that to the database of personal information the company has on its billion users. We've reached out to Facebook for further clarification. 

Behind that Facebook is tracking you do it on its social networking and at this point its pretty safe and the report also study back in March 2013 the last time there was a big profile picture protest for gay marriage " a Facebook data scientist published an academic paper named " The diffusion of support in an online social Movement". It’s not exactly beach reading, but it’s evidence that Facebook is paying close attention to how people use the social network to effect social and political change, as the Atlantic explains in more detail.

26 Million People Change Profile Pictures With Facebook's Rainbow Pride Filter

In researches it is analyzed that factors predicting support for marriage equality on Facebook. Similarly, in response to Gizmodo, a Facebook spokesperson said, “This was not an experiment or test, but rather something that enables people to show their support of the LGBTQ community on Facebook.One of the factors was a person changing his or her profile photo to the red equals sign. This is not to say that you shouldn’t give your Facebook profile the rainbow treatment. It’s a great way to celebrate a historic event. But don’t forget that, as always, Facebook is watching. Celebrating Marriage Equality and LGBT Pride Month.